Business Media

You’ll develop the cultural awareness and critical thinking skills you need to analyze and produce a broad range of discourse in a full spectrum of careers — and to make a difference in whatever you do.

Overview

The Business Media program at New States Continental University provides students with a comprehensive understanding of media practices, communication strategies, and content creation techniques specifically tailored to the business sector. Through a blend of theoretical coursework, hands-on experience, and industry partnerships, students learn how to effectively convey business-related information, analyze market trends, and engage with diverse audiences across various media platforms.

Career Opportunities

Graduates of the Business Media program have diverse career opportunities in the following areas:

Business Journalism: Work as business reporters, editors, or correspondents for newspapers, magazines, online publications, or broadcast media outlets, covering financial markets, corporate news, industry trends, and economic developments.
Corporate Communications: Join corporate communications departments or public relations firms to develop and implement communication strategies, media campaigns, press releases, and corporate messaging for businesses, organizations, or government agencies.
Content Creation: Create multimedia content, including articles, blogs, videos, podcasts, infographics, and social media posts, to communicate business-related information, industry insights, and thought leadership content.
Digital Marketing: Pursue careers in digital marketing agencies, advertising firms, or corporate marketing departments, specializing in content marketing, social media management, search engine optimization (SEO), and online advertising campaigns for businesses.
Market Research: Work in market research firms or marketing departments to conduct market analysis, consumer surveys, and competitive intelligence research to support business decision-making, product development, and marketing strategies.
Media Production: Produce multimedia content, documentaries, webinars, or video presentations for businesses, industry associations, or online platforms, highlighting industry trends, success stories, and thought leadership content.
Business Consulting: Provide consulting services to businesses on media strategy, communication planning, content development, and digital marketing initiatives to enhance brand visibility, reputation management, and stakeholder engagement.
Entrepreneurship: Start their own media ventures, digital publications, content marketing agencies, or business blogs, catering to niche audiences, industry sectors, or specialized business topics.

Program Learning Outcomes

Upon completion of the Business Media program, students will be able to:

Understand Media Landscape: Demonstrate a comprehensive understanding of the media industry, including its structure, trends, technologies, and regulatory frameworks, with a focus on business media.
Content Creation Skills: Develop skills in content creation, storytelling, writing, editing, and multimedia production techniques to effectively communicate business-related information to diverse audiences.
Media Analysis and Research: Analyze business-related news, market data, industry reports, and media content to identify trends, assess market sentiment, and evaluate the impact of media coverage on businesses and industries.
Digital Marketing Competencies: Gain proficiency in digital marketing strategies, social media management, content marketing, search engine optimization (SEO), and online advertising tactics tailored to the business sector.
Communication Strategies: Develop communication strategies, messaging frameworks, and media plans to effectively convey business objectives, corporate messaging, and brand positioning to internal and external stakeholders.
Media Ethics and Standards: Understand ethical principles, professional standards, and legal considerations in media production, journalism, and corporate communications, adhering to ethical guidelines and industry best practices.
Audience Engagement: Apply audience research, segmentation, and engagement strategies to identify target audiences, understand their preferences, and create content that resonates with their interests and needs.
Project Management: Manage media projects, campaigns, or content initiatives from ideation to execution, coordinating with cross-functional teams, adhering to deadlines, and ensuring quality and consistency in deliverables.
Critical Thinking and Problem-Solving: Develop critical thinking skills and problem-solving abilities to analyze complex business issues, evaluate multiple perspectives, and propose innovative solutions through media channels.
Professional Development: Cultivate professional skills, including networking, collaboration, presentation, and interpersonal communication skills, to thrive in the dynamic and competitive business media industry.

The Business Media program at New States Continental University prepares students for dynamic careers at the intersection of media, communication, and business, equipping them with the knowledge, skills, and competencies needed to succeed in diverse roles within the business media landscape. Graduates are prepared to leverage media platforms, communication strategies, and content creation techniques to inform, engage, and influence audiences in the business world.